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January 20, 2019

After a week of PPAI Expo,  which began with skucon 2019 , followed by the PromoKitchen mixer, multiple times to promochat, keynotes, new products, old friends, new friends, and lots of walking, you think I’d be done. But, never let it be said, that I passed up an oppo...

December 11, 2017

Sometimes I have crazy ideas. Ok, I have them a lot. Today’s crazy idea is about a fundraising and PR campaign using a very specific product to generate conversations about pet training. It goes something like this. 
Dogs and cats like training and enrichment. They lik...

November 29, 2017

While scrolling through Facebook awhile ago, I came across this photo and comment:

My thoughts: Yep. There’s a total disconnect happening here between the marketing/fundraising side and the mission. Here’s an organization whose mission is to plant trees and they just se...

October 13, 2017

10-7-17 is when I wrote, this, but I just figured out how to get it out here.... the gen X side is coming out in this xennial. :) So here's the actual content: 

I just returned from the inaugural Skucamp put on by our good friends at Commonsku. Skucamp was a relaxingly...

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November 29, 2017

October 13, 2017

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